Vice President of Marketing and Sales
Reports To: President and CEO
Kohl Children’s Museum of Greater Chicago is a nonprofit organization whose mission is to provide experiences and memories to build a foundation for a lifetime of learning. Through our museum space in Glenview, IL, we offer engaging learning environments featuring interactive exhibits and programs that encourage young children to become effective learners through play. As part of our commitment to ensuring that every child has access to the best learning experiences possible, we extend our footprint throughout the Chicagoland area through outreach programs, traveling exhibits, and partnering with educators to inspire meaningful change in the education of young children.
Reporting to the President & CEO, the VP of Marketing and Sales is responsible for planning, development and implementation of the entire Museum’s marketing strategies, the written and visual representation of the Museum to the public via advertising, public relations, social media, web-site management, digital and printed collateral and media communications. This position directs the efforts of the marketing, communications and sales staff and coordinates at the strategic and tactical levels with the other functions of the Museum.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES
• A comprehensive marketing, communications and public relations program that will enhance the Museum’s image and position within the marketplace and the general public, and facilitate internal and external communications;
• All organization marketing, communications and public relations activities and materials including publications, and media relations
• Responsible for editorial direction, design, production and distribution of all Museum written and electronic publications
• Coordinate the appearance of all print and electronic materials to include letterhead, use of logo, brochures, and all other communication and marketing materials
• Develop, coordinate and oversee resource materials to support Museum departments in the marketing, communications and positioning of their activities
• Coordinate media interest in the Museum and ensure regular contact with target media and appropriate response to media requests; act as Museum spokesperson and respond to members of the media in a timely manner
• Assist executive leadership in developing the Museum’s Strategic Plan
• Is accountable for membership and museum attendance in conjunction with goals established in the Museum’s Strategic Plan
• Ensure that the organization regularly conducts relevant market research and coordinate and oversee this activity; monitor trends
• Ensure articulation of the Museum’s desired image as it relates to consistent communication of image and position throughout the organization, and assure communication of image and position to all constituencies, both internal and external
• Oversee application of the Museum’s mission, vision and brand and ensure they are pertinent and practiced throughout the organization.
• Develop and implement a communications strategy for the Museum that builds and maintains a positive brand
• Oversee the development and maintenance of the Museum’s website including methods to deliver message, ease of navigation, and clarity of information; ensures that all content is current and relevant
• Work with senior staff, other staff and volunteers to develop and maintain a strategic perspective — based on marketplace and constituent needs and satisfaction — in organizational direction, program and services, and decision-making
Other duties and responsibilities:
• Support activities of the Board of Trustees Marketing Committee
• Work with senior staff, other staff, and volunteers to ensure the overall health and vitality of the organization
• Transmitting the Museum’s values, vision and direction;
• Engaging people in the meaning of the organization;
• Respecting and using the skills, expertise, experience and insights of people
• Direct projects as assigned, such as cause-related marketing and special events
The successful candidate will possess the following:
• Bachelor’s degree in Marketing, Journalism, or Public Relations
• A minimum of 7 years of direct work experience in marketing, communications, or public relations with demonstrated success, preferably in the not-for-profit sector
• At least 5 years of management experience
• Experience in a non-profit environment preferred
• Strong writing, interpersonal, and diplomacy skills
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
• Strong creative, strategic, analytical, organizational and personal sales skills
• Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
• Demonstrated successful experience writing press releases, making presentations and negotiating with media
• Experience overseeing the design and production of digital and print materials and publications
• Commitment to working with shared leadership and in cross-functional teams
• Ability to manage multiple projects at a time
• Valid Driver’s License, own vehicle and good driving record
• Flexibility with work schedule to support evening and weekend activities
The Museum offers a comprehensive benefits package, including medical, dental and vision coverage; 401k, life and disability insurances; paid vacation, sick and personal holidays and a work-life balance culture.
HOW TO APPLY
Interested candidates can submit a resume and cover letter, along with salary requirements to Human Resources at firstname.lastname@example.org.
For more information about the position or the Museum, please visit www.kohlchildrensmuseum.org.
Kohl Children’s Museum is an Equal Opportunity Employer.